ELEPHAS STRATEGY

Summary

The mark for Elephas Strategy reads as both a lowercase letter e and an icon representing an elephant’s head—at first glance, it reads as a stylized lowercase letter e with a calligraphic swash to humanize the form and add a sense of motion and directionality. Upon closer inspection, however, the mark also reads as an ultra-minimalist, left-facing elephant’s head. The swash hints at tusks, and the tail of the e makes up the trunk.

The brand's color palette was curated to reflect the owner’s multi-faceted personality: deep iris blue for her smarts and professionalism, a red-hot red for her fierce determination, and a glitzy pink for her fun-loving soft side. DIN Next, the brand’s core typeface, looks smart and classy without feeling lifeless or overly edgy.

Data visualization was one of the brand’s core needs—big, bold, bossy charts and diagrams showcase the utility and beauty of the palette, making data legible and colorful, while still communicating a sense of expertise and authority. Straightforward, timeless geometry, bright floods of color, and clear-cut typography demand your attention and bring the company’s strategic insights front and center.