01

Live Well LLC

A logo design, visual identity system, and accompanying brand book for a Seattle-based life coaching company, plus a sub-brand for the owner’s affiliated podcast, Purpose Lounge.

Identity

Print

Web

02

Elephas Strategy

A logo design and extended brand book for a Seattle-based consultancy delivering on brand strategy, customer experience, and product marketing using data-driven insights.

Identity

Print

03

KRFTWRK

A Seattle-based interior design consultancy with a portfolio of work ranging from retail to restaurant to residential, including some of my favorite spots in the city.

Identity

Print

Web

04

Rail Font Family

A new sans serif font family in 10 weights and 11 styles. Ingredients: low contrast, tall x-height, a dash of Bauhaus. Type design, font creation, and type specimen by Samuel Moore.

Type Design

Print

05

Niche Tours

A collection of work for a Seattle-based tours company offering intimate, personalized travel to stunning European vacation destinations including Italy, France, and the UK.

Identity

Print

Web

06

Davenport Tales

A logo design, visual identity system, and accompanying brand book for a Seattle-based life coaching company, plus a sub-brand for the owner’s affiliated podcast, Purpose Lounge.

Illustration

Identity

Print

07

Wag Humane

Proposed logo design and visual identity exploration for a beloved local animal shelter and veterinary clinic based in Hailey, Idaho. Naming by Phinney Bischoff.

Logo design

08

TEDxRainier

Proposed logo design and identity system for an event that brings together top thinkers to share ideas, exploring what lies between what is and what could be.

Identity

Print

Web

09

AMI

A logo design and comprehensive visual identity system designed for a Seattle-based non-profit dedicated to expanding foreign language course opportunities throughout Seattle’s public schools.

Identity

Print

11

Good Day Goldfish.com

A mark and extended identity system designed for a blog created by California-based Renaissance woman Sachi Swick, exploring issues of wellness and mental health through humor and illustration.

Identity

Web

12

Sprocket Interactive

An extended visual identity system designed for a Seattle-based interactive entertainment studio and its sub-brands—whose founders have a thing for science fiction and retrofuturism.

Identity

Print

Web

10

Windows Phone Launch

Microsoft needed a presentation that moved like their latest UX for the launch of Windows Phone 8, which required pushing PowerPoint to its absolute limits.

Motion Design

Presentation Design

SAMUEMOORE

© 2020 Samuel Moore

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ABOUT

Get to know me better

With a background in illustration and life drawing, my experience working with traditional media brings something different to my skill set and approach as a designer.

 
 

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DESIGN

Identity + web + print

My portfolio of work, including logo design, visual identity systems, brand books and style guides, illustration, custom typefaces, web design, book design, business cards, layout and print design, and presentation design.

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